Despite the skyrocketing demand for all things pool and outdoor living, it is still important to continue marketing products and services to both new and existing customers.
As we enter the pool and spa busy season, now is the perfect time to consider ways to boost your business, streamline operations and inventory management, and make internal communications easier for your teams so they can focus on serving customers.
Looking for a pool service software to help run your retail business? Check out this case study to learn more about RB’s software and services, designed specifically for the pool and spa industry.
As pool businesses are frantically keeping up with the demand for new pool construction and renovation, many pool businesses struggle to track their actual costs to ensure high-profit margins on each pool job. Unfortunately, with widespread shortages in supplies, backorders, and fluctuating prices across all areas of the pool and spa industry, businesses need to keep tighter control of inventory and ensure that product mark-ups are high enough so that profit margins on all jobs will cover both the company’s overhead and marketing costs
As a pool and spa retailer, the main benefit of a CRM database is to manage the relationship you have with your customers. This helps to increase your sales and grow business. By leveraging your CRM database, you can unlock information and identify new business opportunities that are relevant and timely to each customer.
After purchasing business management software, it’s important that the people who regularly use the tool stay up-to-date on the latest features and offerings. If you are a retailer looking to purchase software to help run your pool and spa business, one of the things to inquire about before you invest is the training workshops and resources available.
The biggest difference between you and your competition is always going to be customer service. It’s what truly seals the deal and solidifies your client’s complete experience. You could have the best tools on the market, but customers may be negatively influenced by your product if they aren’t receiving proper care from your team – especially in this new digital age, as a result of the global pandemic.
While the pandemic has created challenges for pool and spa retailers, it has also created opportunities for “out of the box” thinking. Business owners have had to quickly develop new programs that create additional revenue streams. One idea that emerged for several retailers is using mobile water testing software to provide professional, at-home, poolside water testing. This way, customers don’t have to bring water samples into the retail store.
Although it might feel like your pool and spa business doesn’t need to boost sales during this pandemic surge in demand, being able to harness the power of this business boom is key to long-term growth and revenue. One of the most valuable things your business can do is capture and harness data through pool service reporting software in order to target specific customers for specific offers.
We have an excellent relationship with RB and frequently recommend them to others who ask about the system we use. It is very easy to use and train on, especially with the available video tutorials.