Jumpstart Your Swimming Pool Marketing Strategy with Automation
Running your own business is a major accomplishment. But, it’s also a lot of work! Pool and spa professionals are finding that they should invest in pool and spa retail software with automation to create the work/life balance they’re looking for. Luckily, thanks to automation, RB’s software often pays for itself very quickly in the form of time saved, and sales boosted. Keep reading to find out how.
Automation Adds Rocket Fuel to Your Swimming Pool Marketing Strategy
Event Planner
With RB’s event planner feature, you can set your sale prices for each sale date so that they are automatically put into effect for each event. This automated process takes care of a big task, so you don’t have to worry about it during the busy season or the week of event preparation. In addition, selecting the products in advance and deciding on the sale prices ensures that your swimming pool marketing strategy margins remain profitable with minimum effort.
Targeted Mailings and Emails
You can also build a customer and prospect contact information database, segmenting it into lists based on buying habits and other data. With this information logged, you can create timely follow-ups with customers to strengthen relationships and track sales. RB’s software also integrates with Mailchimp, a free online email marketing tool that makes it easy to export lists and create effective email flyers. You can also integrate RB software with your water analysis software to provide faster service to customers with less effort on your end. Use the scheduler system, follow-up call tracking, and integrated internal communication tools to better meet the needs of both customers and your employees.
Referrals and Tracking Coupons
Using this automated swimming pool marketing strategy feature, you can track how new customers found out about your company and which ads or coupons they used during a transaction. You can also see the effect that discounts have on your profit margin. This tracking can be automated, giving you reliable information to make better business decisions without putting in extra hours.
Gift Cards
Price matching with gift cards is a powerful sales tool and is well-received by customers, keeping profits more in line with what you need to make. RB Retail and Service Solutions has a built-in gift card program that enables you to sell gift cards or use them as complimentary credits for price matching and event promotions. You could, for example, hold a gift card raffle to attract new customers and automate the entire process through RB’s system.
Adding automation to your swimming pool marketing strategy offers your business a myriad of fresh marketing opportunities that are simple to implement. In addition, the CRM side of RB’s software also has several automation benefits.
Winter Inventory Analysis Supports Swimming Pool Product Sales
Unlimited Customer Database
With RB’s software, you can easily set up and maintain a cleansed customer database that allows you to build upon your mailing and email lists by tracking all sales and customers. Import new or purchased customer lists, categorize customers through user-defined fields, and create targeted advertising campaigns. You can also distribute personalized maintenance calendars and chemical tip sheets to customers to keep them engaged and entice them back to your store for chemicals — a big boost to your swimming pool marketing strategy.
Customer Loyalty Reporting
It’s vital to make business decisions based on facts, not speculation. RB’s software empowers you to do that by tracking important customer information to determine which customers are loyal, which are at risk, and how to adjust your marketing and advertising accordingly. It’s like a safety net for your swimming pool marketing strategy, helping you keep customers and sales opportunities from falling through the cracks.
Automatic Alerts
Automatic alerts let you communicate information about customers to co-workers. You can inform customers about outstanding balances, available in-store credit, open quotes, and open transactions. With RB Online Bill pay, they can conveniently pay invoices online. Use this tool to attach pictures and files to specific customers and organize all of the customers’ unique equipment data and serial numbers in one place.
RB Software Can Help
Implementing a new marketing, e-commerce, or inventory system can help you boost winter swimming pool product sales and improve your ability to handle another busy summer. RB’s software does all that and much more.
