We all know that pool businesses are busier during the summer months. But that extra traffic in your store can mean your staff has less one-on-one time with each person who comes through the door. Customers may have to wait for someone to help them and decide it’s not worth the time and leave your store. But the new premium feature available with RB’s Retail software, the EZ Shop Retail App, will help you keep those customers happy by streamlining and expediting the checkout process.

Get the Retail Application

Customers who don’t need direct assistance from a sales rep will love the convenience of scan-and-go shopping, now available through a simple app. Customers can easily download the EZ Shop Retail application via a QR code, which you can strategically place at the front door, at the cash register, and throughout your showroom.

Once this retail application is on their device, customers can browse the store and select items they wish to purchase with just a tap. The entire experience, right up until the point of checkout, is designed to be completely self-service: customers simply scan items as they shop and then quickly and easily pull them up via the app to pay at the Register.

But this retail app is more than just a shopping cart – it also allows customers to view and pay their bills. In a new feature coming soon, they’ll no longer have to rely on their memory, but will be able to see past orders and transaction history, making it easier to make repeat purchases. This helps in making purchase decisions and is sure to improve customer satisfaction and add sales. Another useful feature of the app is the ability to easily create shopping lists so customers can stay organized and avoid forgetting an item they need.

EZ Shop Has A Built-In CRM

RB’s retail application software offers you the convenient option of programming sales and special offers (such as BOGO and in-store-only sales) directly into the app. When customers can instantly see today’s pricing, they will be more likely to buy today (and maybe in greater quantities than they might have planned.) This will increase customer satisfaction and loyalty while improving your bottom line.

If you have chosen to put a rewards program in effect, customers can also use the EZ Retail app to keep track of their progress at a glance. And when people see how close they are to the next reward level, they are often encouraged to buy sooner rather than later.

The EZ Shop Retail Application Improves the Customer Experience

RB’s software is designed specifically for pool and spa businesses and is continuously updated using feedback from our clients from across the country. Our software completely manages retail and service in a single system, and our customizable add-ons provide everything you need to maintain excellent customer relationships and boost your bottom line. Contact us today for a no-obligation demo, or check out our latest eBook – The 2024 Pool Trend Report: Cutting Edge Designs Making a Splash.