Boost Sales by Offering a FREE Layaway Program Layaways are a great way to get people to buy pools, spas and products in the pre-season, or to buy what that they can’t afford right now. Layaways also have the added advantage of generating cash flow in the off season and bringing customers into your store…
Boost Sales with In-Store Videos Play videos to demonstrate the features and benefits of your products. In no time you’ll have a group of customers watching your TV set. We have six televisions hanging strategically around the stores with a pyramid of products underneath with a nice big sale sign. Watch pool and spa customers…
Play Ball! A few years ago I was trying to think of what would really motivate my pool and spa staff. What could I offer them that would really excite them to increase sales? They all work on commission, but I wanted to instill a fun atmosphere that drove them just a little but harder.…
Take the Work Out of Getting Paid Don’t fall behind in both procedure and technology in your billing process. Create a solid billing process that makes it easier and more convenient for your customers to pay their bills. At the same time add tools that make billing easier, less expensive and less time consuming for…
Build Your Email List Everyone in business needs to understand the importance of email list building. You need to stay current and relevant. This means building up an email database of people who are potential and actual customers and who are willing to receive information from you about your products and services. Sending promotions and…
Why Creating a Marketing Plan is Important Companies that are successful in marketing invariably start with a well thought written marketing plan. It may be half a dozen pages or three dozen pages, or more. Things change, markets evolve, and customers come and go so your plan should be done in advance for one year.…
Planning in the Off Season Pool and spa business’s experience swings in sales with every season. Even an unseasonably warm season, like this fall, can extend the ‘busy’ season of pool and spa dealers. With winter approaching and cooler temperatures in the forecast for most of the region, the off season is near. This is…
