How a Pool System Software Can Amplify Your Marketing & Help You Retain Customers During COVID-19Deliver the Right Messages to the Right Audience. -by Rachael Pritz, RB Pool & Spa As specialty retailers, you have a unique competitive advantage over big-box stores in that you sell and service products yourself and have personal relationships with…
How Pool Retailers Can Find Profit Potential During the Slow SeasonAdvanced planning can help vastly increase your profit potential in 2020. –by Rachael Pritz. RB Retail & Service November is the perfect month to sit down with your staff to evaluate what went well and not so well while the previous season is still fresh…
How To Ask For Reviews Online reviews are a fantastic way to capitalize on the local market. Reviews are essentially the word-of-mouth recommendations of the modern age—did you know 84% of people trust online review just as much as personal recommendations from friends or family members? Not only that, but online reviews also boost your local Search…
Metal Photo Service 5th Annual Kickball Tournament The RB Retail and Service Solutions team recently sponsored and participated in the Metal Photo Service 5th Annual Kickball Tournament, which holds an annual benefit for local families and charities. This year’s beneficiary of the tournament was Noah Schwartz. Noah was diagnosed with Stage 4 Neuroblastoma at the…
Low-Budget Marketing Ideas There are plenty of marketing avenues that cost little to no money for your business that can have big results. Let’s start with some social networking that is absolutely free. Create business accounts and participate in big social media sites like Facebook & Pinterest. Because the Pool & Spa business is image…
Marketing Online In this blog series we are discussing a few different areas of business you might have time to dig your teeth into during your down season. Last time, we discussed planning all of your sales and events before business ramps up and today we are jumping into the business of selling yourself online.…
Plan For Sales and Events The slow time of year is the perfect time to dust off your ledger and examine sales trends over the past few seasons. Think outside of the box that says you can only hold a sale during a holiday weekend, and instead really dig into your numbers. When did business…
Get Excited! As the owner or manager of a retail store, you must lead by example. Lead with enthusiasm and let your attitude spread. If you are upbeat and excited about the day, customers, sales games and incentives; your employees will be positive and excited. Conversely, if you’re somber and lack excitement, you will send…
Create a Better Shopping Experience With stiff competition from online retailers, brick-and-mortar stores must compete on the total shopping experience to create loyal customers. This class will share proven ways to delight customers, add value, and creatively convert shopping to sales. Learn to deliver on the promise of an exceptional experience, combat showrooming, empower employees,…
Preparing for the best season ever! As you begin a new year, it’s a great time to take stock of what your pool and spa business accomplished in the past year, celebrate your achievements and make plans for your best year ever! The first step is to meet with your staff and discuss what you…