The past few years have been good for the pool business. Since 2019, more and more homeowners have opted to install backyard pools, and real estate experts say that a pool can add 5 to 8% to the value of a home.
While people are reviving their social lives, many are doing so by hosting cozy nights at home rather than frequent nights out on the town. This has become such a popular trend that The Spruce is calling 2023 “the year of the dinner party.”
A poorly-maintained hot tub will look (and even smell) unpleasant, will be costly to fix, and can pose an even greater health hazard than a poorly-maintained swimming pool.
RB recently interviewed Tom, the owner of Pool FX, to find out how RB has been helping them improve their business. Check out our Q&A with Tom below.
The rising cost of building swimming pools makes job costing more important than ever. Pool and spa companies have to price jobs for profitability despite rising costs, but customers don’t like surprises, especially on their final bill.
Investing in customer loyalty to drive repeat business can pay dividends for your company. These days, the cost of new customer acquisition is higher than ever, and researchers have found that repeat customers tend to spend more and have a greater impact on your bottom line.
The right customer relationship management (CRM) software can enable your pool & spa retail business to elevate the customer experience, driving customer loyalty and retention. In addition, a retail CRM built specifically for pool and spa retailers can take your business to the next level, allowing you to drive repeat business and improve operational efficiency.
