Aside from outstanding customer service, professionals agree that great deals delivered through strong pool and spa marketing tactics help lure customers back into the retail store. Once someone owns a pool or spa, it is important to stay top of mind with these potential repeat customers and ensure they do not take their business elsewhere.
The global pandemic has left devastating effects on the economy and forced consumers to shift to an online marketplace. The spa and pool business was no exception. COVID-19 has forever shifted the way consumers purchase goods, and a digitized means of shopping will likely stick around long after the world has returned to a sense of normalcy.
Every year, pool and spa businesses fall victim to inaccuracies in inventory that can lead to thousands of dollars in lost profits. The busy summer season invariably leads to sales staff that give products away, service professionals that grab products from store shelves and office staff that neglects to track warranties.
