The global pandemic has left devastating effects on the economy and forced consumers to shift to an online marketplace. The spa and pool business was no exception. COVID-19 has forever shifted the way consumers purchase goods, and a digitized means of shopping will likely stick around long after the world has returned to a sense of normalcy. eCommerce is easier, less of a hassle, and can be done from the comfort of your own home.
So what does that mean for businesses in the spa and pool industry that were not originally equipped for an online marketplace? Luckily, RB has rolled out a shopping cart feature for your website — fully equipped for easy check-out and curbside pickup or delivery. It’s the perfect tool to make pool sales management easier and keep your spa and pool business afloat.
First, it’s important to discuss why curbside pickup is so crucial, especially in unprecedented times. Curbside pickup, a practice that was widely adopted during the pandemic, includes any retail, food, or product order that is picked up by a customer just outside the store. This added level of consumerism allows customers to pick up their products safely and conveniently. These orders are largely made either online or through an ordering portal. Once placed, a customer just has to pick up their order from the designated curbside spot.
Since most of these orders are placed through a phone, a mobile app, or a company’s website, not having an online presence in today’s competitive environment is not an option. That’s why we have made the RB Shopping Card feature easy to use with just 4 simple steps:
- Add items to your cart and submit your order.
- Receive your order confirmation via email.
- Review your email invoice and pay online.
- Head to the store for your curbside pickup!
Our brand new shopping cart feature allows businesses to easily sell their products online to existing customers for either delivery or curbside pickup. By giving customers a completely online experience through this portal, they are able to safely shop, purchase, and have their product delivered to them without risking their health or spending lots of extra time on an errand during a busy day. This feature is ideal for any business that does not currently have or run on a separate eCommerce platform.
It’s no secret that COVID-19 has affected all aspects of business, and those that were not already operating on an online platform were affected the most. Even those already with an online presence have been prompted to rethink their business model. This shopping cart feature is hugely beneficial to pool and spa owners because it allows their customers to still shop for what they need while in-person stores are operating at a limited capacity.
We outline the steps for using the shopping cart feature easier, but there’s a bit more to what goes on behind the scenes and what capabilities your business will need to have in order to take advantage of it. To utilize the RB shopping cart feature as part of your pool sales management process, your business must already have RB’s Premium add on: Online Bill Pay — which is an extension of the Online Bill Pay Service. For more information, or to get you started with Online Bill Pay, head here.
If your business has a website, setting up a platform through which customers can easily shop and make purchases is ideal for keeping your business alive. RB’s shopping cart feature is perfect for those looking to pivot their business into the digital shopping world. If you don’t have a website, RB Shopping Cart is a completely workable solution for your situation.
Whether you are shifting your business model to comply with a world of limited in-person capacity, or forever looking to change the way consumers view your product, an online shopping cart tool is imperative for your business. Stay ahead of the competition and integrate an easy and safe way so your customers can still enjoy what you have to offer.