Know Your Margins You can have a growing pool and spa business, but without adequate profit margins, your growth efforts really take you nowhere. It is important you know your margins and know them by product or service type. You want to be sure you are promoting and selling your highest margin products and services…
Take the Work Out of Getting Paid Don’t fall behind in both procedure and technology in your billing process. Create a solid billing process that makes it easier and more convenient for your customers to pay their bills. At the same time add tools that make billing easier, less expensive and less time consuming for…
Wheel of Success For many years, I have run my pool and spa business and my software company based on my own variation of the Balanced Scorecard strategic planning and management system. My version adds inventory to the other four components of my vision and strategy. I personally feel that inventory has a life of…
Build Your Email List Everyone in business needs to understand the importance of email list building. You need to stay current and relevant. This means building up an email database of people who are potential and actual customers and who are willing to receive information from you about your products and services. Sending promotions and…
