Investing in customer loyalty to drive repeat business can pay dividends for your company. These days, the cost of new customer acquisition is higher than ever, and researchers have found that repeat customers tend to spend more and have a greater impact on your bottom line.

You’ve probably already noticed this trend in your business, and you may wonder how to get the most out of it. That’s where integrated business software designed specifically for pool and spa businesses comes in. Comprehensive software that unifies every aspect of your operations will offer superior customer service solutions so you can provide the best experience to your customers, encouraging them to stay loyal to your business.

Superior Customer Service Solutions To Drive Loyalty and Retention

Below, we’ve outlined a few ways RB’s pool and spa business software can take the customer experience to the next level and provide them with the convenience they expect.

Mobile Water Testing & Industry Integrations

RB’s software includes mobile water testing capabilities, so customers don’t have to come to the store to have their water evaluated. Consumers are often willing to pay more for a certified pool operator (CPO) to use mobile water testing technology to assess chemical levels and apply necessary chemicals in a contactless experience. It’s more convenient for them, and RB’s software adds integrations with BioGuard & LaMotte to enable employees to access a customer’s previous water test results. This makes it easy to provide the right chemicals and supplies when the customer visits in-store and helps field technicians understand what’s needed on the job without making an extra call.

Enhanced Checkout Experience In Retail

In addition to viewing a customer’s water testing results, employees using RB software can also access past purchase history. They can even get recommendations for other supplies that would be helpful to them so they can provide the best possible experience for the customer and drive more sales.

RB’s point-of-sale features also help you keep lines moving to keep customers happy. Employees with mobile tablets can even help customers check out on the shop floor, so they never have to wait in line. The software also automatically generates customer profiles to enable immediate access to important information like purchase history, pool or spa size, schematics, previous water issues, and more. This way, employees have everything they need to effectively help a customer at their fingertips — no waiting, no delays, just excellent customer service. Integrations with your website also allow you to send reminders to customers about outstanding balances or credits available, and enables customers to pay their bills online without having to visit the store or make a call.

The software can also help you create chemical maintenance calendars and cheat sheets to help customers learn how to properly care for their pool or spa, so they get the best experience out of their investment. These learning resources are a great way to keep your business front and center in consumers’ minds as their pool and spa expert.

Greater Loyalty Through Rewards

A great way to drive customer loyalty is to offer a rewards program where customers can earn perks with every purchase. But for many business owners and store managers, this may seem like a lot of work! Luckily, RB’s pool and spa business software makes it easy to create and manage a loyalty rewards program. It automatically tracks purchase history and helps you determine which customers are loyal and which may be at risk so you can adjust your marketing efforts accordingly.

Streamlined Scheduling & Service Calls

Because RB’s software is designed specifically for pool and spa companies, there are many features available to streamline scheduling and service calls. For example, the software makes it easy to schedule a customer’s preferred service person at their preferred time. In addition, when you create services for the week, the computer automatically informs you of any schedule conflicts to keep things moving smoothly. The OpenStreetMap integration also optimizes daily routes for field technicians so customers can rely on them to arrive on time. Plus, the Warehouse Transfer module easily transfers and tracks inventory on service vehicles, so technicians always have what the customer needs on hand.

Comprehensive Pool & Spa Software Provides Super Customer Service Solutions

While you can start small with a few specific features, customer service solutions that cover all aspects of interaction with your business will provide the best possible customer experience. Customer experience is also just one aspect of the many benefits RB’s pool and spa business software can provide — check out our eBook to learn 4 additional ways RB can help you save money and boost sales. If you’d like to see how the software works for yourself with no obligation, schedule a demo today.