How to Seamlessly Sell During Busy Season, Despite COVID-19 -by Rachael Pritz, RB Pool & Spa Summer has finally arrived for most of the U.S. and Canada! Although Memorial Day weekend generally kicks off the summer season in the U.S., most of the industry reported the summer-selling-season arrived early, as quarantined consumers began preparing their…
How a Pool System Software Can Amplify Your Marketing & Help You Retain Customers During COVID-19Deliver the Right Messages to the Right Audience. -by Rachael Pritz, RB Pool & Spa As specialty retailers, you have a unique competitive advantage over big-box stores in that you sell and service products yourself and have personal relationships with…
Streamline Your Service Routes with Swimming Pool Route SoftwareUsing the latest software technology will drive efficiency for both your team and your customers -by Rachael Pritz, RB Pool & Spa To make the most of your seasonal service business, you don’t want your staff stuck in traffic or to be on a call for which…
Get Pools Ready for Summer and Build Customer Loyalty, Despite COVID-19Pool service professionals are considered essential right now, as stagnant bodies of water can be disastrous. -by Rachael Pritz, RB Pool & Spa It has certainly been a difficult time for our community and the entire world right now, as we work to navigate the…
Build Customer Loyalty Winterizing PoolsService Professionals increase customer loyalty using Mobile Software Apps. With the winterizing of pools, service professionals have an opportunity to build customer loyalty that will reach into the following year. Pool pros know that closing a pool efficiently and ending the summer season on a high note generates goodwill with customers.…
How To Ask For Reviews Online reviews are a fantastic way to capitalize on the local market. Reviews are essentially the word-of-mouth recommendations of the modern age—did you know 84% of people trust online review just as much as personal recommendations from friends or family members? Not only that, but online reviews also boost your local Search…
Marketing Online In this blog series we are discussing a few different areas of business you might have time to dig your teeth into during your down season. Last time, we discussed planning all of your sales and events before business ramps up and today we are jumping into the business of selling yourself online.…
Does Your Point Of Sale Software Link To Your Water Testing Lab? Take customer service in your store to the next level by saving time at the lab and the cash register. RB Control Systems Point of Sale software connects with industry leading water testing software. This gives you the ability to eliminate double data…
Water Analysis Printouts Increase Sales The option for consumers to purchase pool and spa supplies online and at the big box stores is a growing concern for all pool and spa business owners. You are, however, fortunate that you provide services that they can’t get anywhere except at a store like yours. Your water analysis…
Competing with Gift Cards Do you have one of those pool or spa salespeople who think that giving a discount is the easiest way to make a sale? They may be right, but what about you’re lost profit? If your product has a profit margin of 40% and your salespeople give a 10% discount to…