In the pool and spa world, business owners can count on spring openings and fall closings to generate the bulk of service revenue. These seasonal surges can be both predictable and profitable. But what happens in between?
As the seasons shift, businesses can struggle to maintain a regular revenue stream, keep their technicians busy, and stay top of mind with customers. The most successful pool and spa retailers don’t just wait for the phone to ring. They create year-round profitability by offering continual services that keep customers engaged and equipment running smoothly.
Think Beyond Seasonal Services & Keep Revenue Flowing
When your pool and spa service offerings only focus on openings and closings, those short-lived revenue spikes in the spring and fall are often followed by longer periods of low activity. Expanding into recurring and value-added services can help stabilize cash flow, maximize technician productivity, and boost customer loyalty.
Consider these four simple ways to boost pool service revenue, no matter the season.
1. Set Up Pool Chemical Delivery Programs
Many pool and spa customers prefer the convenience of having maintenance chemicals delivered to their door. In fact, some may even expect it now. By offering weekly or monthly chemical deliveries, you can drive steadier sales among your customer base. It also gives you the opportunity to ensure they’re ordering and using the right products on their pools or hot tubs. The outcome is happier customers, healthier pools, and stronger profits. A pool and spa business management system like RB can help you easily set up, market, and maintain delivery programs with features that enable you to:
- Optimize travel routes for technicians
- Track and replenish inventory
- Automate billing schedules
2. Create Recurring Pool and Spa Maintenance Plans
Regular maintenance of pools and spas matters, and it’s important your customers know that. You can make it easy for them to implement consistent care routines and for you to keep cash coming in by offering recurring pool and spa maintenance plans. From weekly cleans to monthly inspections, plans like these create predictable income and stronger customer relationships. You can give your customers peace of mind that their investments are well cared for—while providing your business the confidence of a reliable, recurring revenue stream. Consider the service contract features of a platform like RB to:
- Manage recurring appointments
- Track service history
- Set up autobilling for ongoing plans
3. Offer Add-ons to Your Hot Tub Customers
Ideally, all of your customers would be good stewards of their hot tubs. Responsible maintenance practices keep their equipment running longer, which ultimately extends their relationship with you. Between water care, filter replacements, and seasonal tune-ups, there’s a lot for hot tub owners to remember and commit to. You can simplify things by providing ongoing tips for proper hot tub care and then offering add-on service bundles that neatly package their needs. RB lets you bundle items, schedule recurring hot tub checkups, and even upsell accessories at the point of service.
4. Start Delivering Pool Service Bundles
Keep your pool owners thinking about you all summer long by combining popular services and offering them as bundles. For example, you can provide a “Summer Care Package” that includes pool chemical deliveries, mid-season inspections, and filter cleanings. Bundling services adds
value to your customers and simplifies their decision-making. If it’s easy to purchase and implement, they’re more likely to commit. You can leverage RB to easily do things like:
- Identify your most popular services
- Create and sell value-add bundles
- Capture parts and labor for profitability
The bottom line is this: you don’t have to watch your service revenue shrink after the usual pool openings and closings. With the right systems in place, you can easily transform the “in-between” months into valuable opportunities for growth and customer engagement that ultimately boost pool service revenue.
Ready to take your pool and spa business beyond the seasonal spikes? Start your self-guided tour of RB today.
Frequently Asked Questions About How to Boost Pool Service Revenue in Any Season
Q: What are some ways to generate steady revenue between peak seasons?
A. Offering recurring services—like chemical delivery programs, routine maintenance plans, and service bundles—can create a more predictable income stream. These options also keep your business top of mind and your technicians busy.
Q: How can I encourage customers to commit to ongoing services?
A. Simplify their experience. Use bundles or monthly service plans that combine convenience with clear value. By offering packages like “Summer Care Plans” or hot tub maintenance add-ons, customers are more likely to stay engaged throughout the year.
Q: What tools can help me manage and grow these services?
A: A pool and spa business management platform like RB can streamline everything from scheduling and inventory tracking to auto-billing and service history. These tools make it easy to set up recurring plans, optimize technician routes, and deliver seamless customer service.
