How to Seamlessly Sell During Busy Season, Despite COVID-19 -by Rachael Pritz, RB Pool & Spa Summer has finally arrived for most of the U.S. and Canada! Although Memorial Day weekend generally kicks off the summer season in the U.S., most of the industry reported the summer-selling-season arrived early, as quarantined consumers began preparing their…
Get Pool Industry Software. Generate More Revenue. This winter is the perfect time to join the many pool and spa businesses that are making the switch to pool industry software- designed specifically for our industry. Summer is over and the intensity of the pool industry’s busy season is done. Now is the time to ask:…
Does Your Point Of Sale Software Link To Your Water Testing Lab? Take customer service in your store to the next level by saving time at the lab and the cash register. RB Control Systems Point of Sale software connects with industry leading water testing software. This gives you the ability to eliminate double data…
Create a Better Shopping Experience With stiff competition from online retailers, brick-and-mortar stores must compete on the total shopping experience to create loyal customers. This class will share proven ways to delight customers, add value, and creatively convert shopping to sales. Learn to deliver on the promise of an exceptional experience, combat showrooming, empower employees,…
Boost Sales by Offering a FREE Layaway Program Layaways are a great way to get people to buy pools, spas and products in the pre-season, or to buy what that they can’t afford right now. Layaways also have the added advantage of generating cash flow in the off season and bringing customers into your store…
Boost Sales with In-Store Videos Play videos to demonstrate the features and benefits of your products. In no time you’ll have a group of customers watching your TV set. We have six televisions hanging strategically around the stores with a pyramid of products underneath with a nice big sale sign. Watch pool and spa customers…
5 Things to Look For When Switching Credit Card Processors The days of customers paying cash is ending in most retail stores. Most customers shopping at pool and spa retail outlets have the expectation that all major credit cards are accepted. If you don’t accept credit cards, you may want to consider how much business…
Water Analysis Printouts Increase Sales The option for consumers to purchase pool and spa supplies online and at the big box stores is a growing concern for all pool and spa business owners. You are, however, fortunate that you provide services that they can’t get anywhere except at a store like yours. Your water analysis…
Wheel of Success For many years, I have run my pool and spa business and my software company based on my own variation of the Balanced Scorecard strategic planning and management system. My version adds inventory to the other four components of my vision and strategy. I personally feel that inventory has a life of…
Build Your Email List Everyone in business needs to understand the importance of email list building. You need to stay current and relevant. This means building up an email database of people who are potential and actual customers and who are willing to receive information from you about your products and services. Sending promotions and…