As pool businesses are frantically keeping up with the demand for new pool construction and renovation, many pool businesses struggle to track their actual costs to ensure high-profit margins on each pool job. Unfortunately, with widespread shortages in supplies, backorders, and fluctuating prices across all areas of the pool and spa industry, businesses need to keep tighter control of inventory and ensure that product mark-ups are high enough so that profit margins on all jobs will cover both the company’s overhead and marketing costs
As a pool and spa retailer, the main benefit of a CRM database is to manage the relationship you have with your customers. This helps to increase your sales and grow business. By leveraging your CRM database, you can unlock information and identify new business opportunities that are relevant and timely to each customer.
After purchasing business management software, it’s important that the people who regularly use the tool stay up-to-date on the latest features and offerings. If you are a retailer looking to purchase software to help run your pool and spa business, one of the things to inquire about before you invest is the training workshops and resources available.