Strengthen Customer Loyalty with Pool Chemical Cheat Sheets
Maintaining the right pool chemical balance is more complex than simply adding sanitizer, adjusting the pH, and running the filter. Of course, customers want their pool water clean, clear, and comfortable, but reaching that perfect balance can be challenging for new pool owners.
Pool professionals have an opportunity to not only sell chemicals, filters, and pumps but also to help customers become pool care experts in their own right. After all, a customer with an unpleasant experience is unlikely to promote pool ownership to others and may want to switch to another pool supplier. The best approach is to proactively provide the right tools and knowledge to the customer to prevent problems rather than reacting to problems after they happen.
These days, customers can purchase pool and spa supplies online and at big box stores. You can keep customers from going elsewhere and boost loyalty by providing a high level of service they can only find at a specialty retail shop like yours. Offering in-depth product knowledge, especially in the form of a pool chemical cheat sheet, is a great way to differentiate your business.
Help Customers Achieve the Perfect Pool with Pool Chemical Cheat Sheets
chieving the perfect pool is a balancing act. The wrong pH level can cause etching and deterioration of concrete, grout, tiling, stone, and plaster. It can also make vinyl surfaces brittle, resulting in cracks and tears, and cause water to become cloudy. High levels of calcium in the pool can create hard water and slow down the filtration system.
Other pool chemicals must also be balanced and kept within an ideal range for each component of water balance tested. For example, too much chlorine can irritate skin and eyes, and too little will not kill algae, bacteria, and other contaminants.
Achieving the perfect balance and avoiding these unpleasant issues can become frustrating for new pool owners. The more your business can help customers avoid this frustration, the happier they will be with their pool and with your business.
Your salespeople should have a complete understanding of the importance of balanced water and explain the adverse effects of a low pH, metals, and other factors. Water test stations should dictate what the customer needs, but employees should go the extra mile to help customers understand that many chemicals are essential and not optional. A pool chemical cheat sheet compiles this information not only for the customer to use as a take-home guide, but also for salespeople to easily dispense advice and suggestions.
RB Software Auto-Generates Personalized Pool Chemical Cheat Sheets
RB pool and spa software complements your water analysis program by printing maintenance calendars which show chemical dosages based on water volume. These pool chemical cheat sheets will encourage customers to return to your store because they know exactly when to add your chemicals to their pool or spa. The cheat sheet makes it easy for them to stick to a regular schedule that keeps their pool at optimal conditions.
Laminating the pool chemical cheat sheet makes it feel more substantial and polished, exuding a professional appeal that will impress customers with your commitment to helping them navigate the complex task of pool maintenance.
RB software also provides customized chemical troubleshooting forms with the dosages inserted for customers who do not bring in a water sample. This way, the salesperson has a guide to follow so the customer is guaranteed to get everything they need. All the products are highlighted in yellow so salespeople can quickly grab what the customer needs, the customer has a simple checklist to follow at home, and you build credibility at your store because all salespeople at all locations handle water problems the same way.
RB’s software is designed to help you provide these extra resources to customers that differentiate your business and promote you as a reliable resource and partner. While keeping their pool clean and sanitized may not be the most fun task for customers, with your help it doesn’t have to be complicated or frustrating.
