How to Use Spa Marketing Software to Sell All Year Long
Using spa marketing software can help specialty retailers ensure a steady stream of spa-related revenue all year long. By using features such as comprehensive contracts and custom kit builders, specialty retailers will increase their revenue on every spa sale and ensure year-round revenue streams from service work, chemical sales, and more. Modern spa marketing software like RB’s is also easy to implement and use, so business owners and employees don’t have to worry about extra hassle when upgrading to new software.
Top Spa Marketing Software Features
Many specialty retailers report that they don’t fully use all of the marketing features that their spa software system offers. The slower winter months are the best time to delve more deeply into the features of your spa marketing software to take full advantage of the functionality that is built into the system. Remember that specialized pool and spa retail and service software is designed to help specialty retailers gain greater control and improve the way they do business. Comprehensive contract creation and the use of kit builders are often cited by pool and spa retailers as two of the most powerful features available to help retailers expand their spa sales year-round.
Smart Comprehensive Contracts
Using the exclusive Smart Contracting feature in the RB Retail & Service software will help ensure your sales staff has asked all necessary questions to complete a comprehensive contract. Ensuring the right questions are asked and the answers are all appropriately recorded in the system will lead to a more comprehensive contract without missing additional sales revenue opportunities at the point of sale or in the months to come.
Building comprehensive contracts is an area where opportunities can be missed during the peak of the spa sales season. The RB Retail & Service software includes a contract building module that instantly allows you to create a professional contract for every spa sale. This feature allows the spa specifics to be printed on the contract — such as the shell color, cover color, skirting, steps, etc. There is even a “Hidden Items” section that allows you to add special items to Picking Tickets, Job Costing, and Purchase Orders that will not appear on the customer’s Sales Order. As specialty retailers respond to spa sales and installation requests, building comprehensive quotes will ensure you include every possible sell-up opportunity.
Custom Kit Builder and Estimator
The custom kit builder allows you to enter customized template questions specific to your business so that salespeople do not miss any job specifications necessary for creating a quote or estimating a job. This is particularly useful in selling spas and other surrounding products for the ideal backyard living space that the consumer wants to create. Using the RB Kit Builder as a worksheet to calculate the job’s selling price allows you to add inventory, labor, and subcontractor expenses so you can quickly provide an accurate quote to your client.
If the customer wants to change anything in the kit, like the cover or spa surround, the amount you assigned to that item will be deducted from the kit, not the retail price. Therefore, you will not lose money when customers change out kit items. The Kit Builder also allows you to package and discount items without the customer seeing the individual prices.
Other Spa Marketing Software Features
There are several other features in the RB Retail and Service spa marketing software system that can also help your business maximize spa-related profit potential.
Related Items
The RB system provides a “related item” sales suggestion which pops up to showcase up-sell opportunities to increase sales at the counter or on the show floor with a mobile device. For example, a vinyl cleaner for the cover or a battery-powered hand-held cleaner should be offered to the client when selling a spa cover.
General Information Pop-Ups
These pop-ups allow sales staff to inform the customer of important information about the item they purchased or remind themselves of a task they need to complete at the time of the sale. For example, when selling a bag of shock, staff should remind the customer to premix it with water, keep the solar cover off, add it in the evening, and run the filter overnight.
Integrated Chemical Maintenance
This feature includes calendars, chemical trouble-shooting forms, and tip sheets where products are highlighted in yellow so your staff won’t forget which items to promote. New sales staff will be able to offer expert advice when they provide handouts and emails to customers. This will reduce phone calls from customers with questions later on.
Offering New Products and Product Lines
The Kit Builder feature also makes it much easier to add new products and product lines. Because you can build kits within the program, you can pre-populate the sales process with all parts, so the sales team doesn’t need to know the specifics of a product. Having this feature makes it much less daunting to add a new product because you know your team will maximize its potential for your business.
Spa marketing software will help your sales team avoid forgetting about add-ons, accessories, or options for up-selling. Many spa retailers have found that the Kit Builder allows you to program all the options, accessories, and parts, so the sales team sells a new product completely and correctly. This makes adding new product lines a lot less intimidating. In fact, many retailers explain that the feature has allowed them to expand into new offerings like patio furniture without apprehension.
Use RB Spa Marketing Software to Boost Revenue Year-Round
The ‘off-season’ is the ideal time to encourage more extensive use of spa marketing software. It will take additional time, so use this fall and winter to get all staff on board to improve the way business is done.
Spa marketing software is designed to better control your business. Enforcing the use of your company’s software is vital. Remember, you only have a few precious months when the business will be slightly less busy, so prioritize your company’s needs and take action to help your business run smoothly when sales ramp up in 2022. Using spa marketing software can help specialty retailers ensure a steady stream of spa-related activities all year long. Don’t wait — now is the time to ensure year-round revenue streams from service work, chemical sales, and more.
