The rising cost of building swimming pools makes job costing more important than ever. Pool and spa companies have to price jobs for profitability despite rising costs, but customers don’t like surprises, especially on their final bill.
Investing in customer loyalty to drive repeat business can pay dividends for your company. These days, the cost of new customer acquisition is higher than ever, and researchers have found that repeat customers tend to spend more and have a greater impact on your bottom line.
The right customer relationship management (CRM) software can enable your pool & spa retail business to elevate the customer experience, driving customer loyalty and retention. In addition, a retail CRM built specifically for pool and spa retailers can take your business to the next level, allowing you to drive repeat business and improve operational efficiency.
Say one of your pool service technicians is on-site at a customer’s home and needs equipment warranty dates. He calls the office for the information but has to wait on hold for a while because the staff is busy helping other customers.
Improving field employee productivity may seem challenging since you aren’t with them most of the day. But there are several easy ways to give your team a boost, mostly by making daily work easier and more convenient for both workers and customers.
Carefully managing every aspect of your company is pivotal to maintaining a healthy business, especially in recent years as the market has evolved. Savvy business owners understand the importance of healthy pool service cash flow and visibility into financial metrics.
Customer service is critical to your business, and providing accurate quotes is part of offering good customer service and a positive customer experience. Swimming pool quote software makes this easier than ever, especially when it’s part of a full-service business management system designed specifically for pool and spa businesses.
RB recently interviewed Jennifer from the accounting department of Johnson Pools and Spas to find out how RB has been helping them improve their business. Check out our Q&A with Jennifer below.
CRM stands for “customer relationship management.” It refers to software that helps you track and organize interactions with customers. A CRM can also store valuable customer data for you: how long a customer has been frequenting your store, notes from the sales staff, what they’ve bought from you in the past, and more.
Thanks to the rising demand of consumers who invested in creating a backyard oasis ideal for staycations rather than traveling, pool and spa businesses have been making record sales during the busy season.