Pools aren’t known for being especially eco-friendly — they use energy and strong chemicals to heat and circulate large amounts of water. However, there are more and more highly accessible, easy, and affordable ways your customers can have more sustainable swimming pools.
At a time when inventory is in short supply, knowing exactly where every product is located at any time is imperative to the success of all pool and spa businesses. The best way to avoid costly inventory control mistakes common to manual systems is to implement automated pool and spa inventory management software.
In today’s competitive marketplace, pool and spa retailers need to make the most of every customer interaction. Some of the most valuable customer interactions happen at the water testing station. Savvy retailers improve their customer service by integrating their pool water testing software with business software to save time at the water testing station and the register.
Despite the skyrocketing demand for all things pool and outdoor living, it is still important to continue marketing products and services to both new and existing customers.
As we enter the pool and spa busy season, now is the perfect time to consider ways to boost your business, streamline operations and inventory management, and make internal communications easier for your teams so they can focus on serving customers.
Looking for a pool service software to help run your retail business? Check out this case study to learn more about RB’s software and services, designed specifically for the pool and spa industry.
As pool businesses are frantically keeping up with the demand for new pool construction and renovation, many pool businesses struggle to track their actual costs to ensure high-profit margins on each pool job. Unfortunately, with widespread shortages in supplies, backorders, and fluctuating prices across all areas of the pool and spa industry, businesses need to keep tighter control of inventory and ensure that product mark-ups are high enough so that profit margins on all jobs will cover both the company’s overhead and marketing costs
As a pool and spa retailer, the main benefit of a CRM database is to manage the relationship you have with your customers. This helps to increase your sales and grow business. By leveraging your CRM database, you can unlock information and identify new business opportunities that are relevant and timely to each customer.
The biggest difference between you and your competition is always going to be customer service. It’s what truly seals the deal and solidifies your client’s complete experience. You could have the best tools on the market, but customers may be negatively influenced by your product if they aren’t receiving proper care from your team – especially in this new digital age, as a result of the global pandemic.
While the pandemic has created challenges for pool and spa retailers, it has also created opportunities for “out of the box” thinking. Business owners have had to quickly develop new programs that create additional revenue streams. One idea that emerged for several retailers is using mobile water testing software to provide professional, at-home, poolside water testing. This way, customers don’t have to bring water samples into the retail store.